Twitter doesn’t have an X-it strategy
So, the Twitter rebrand huh? I can’t imagine I’m breaking the news to you at this point, but if anyone has been on a news detox, Elon...
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Maggie Lewis
- Jul 27
- 2 min
Why public relations deserves a seat at the top table
As marketing budgets tighten, public relations comes into its own, offering value and impact against more expensive paid media tactics
Izzy Holling
- Apr 28
- 2 min
TikTok: a masterclass in crisis comms
How TikTok avoided a PR nightmare with great crisis communications At a time when so many of us are distrustful of social media, it’s no...
Ben Rogers
- Jan 26
- 2 min
What's next for the age of the influencer?
If you work in comms, there are few days that go by when you don’t encounter the word ‘influencer’. A relatively innocuous word just a...
Alex Neale
- Jan 25
- 2 min
Are your crisis plans fit for 2023?
As businesses face another challenging year, with potentially tough decisions to be made, crisis comms rise up the list of PR priorities
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