Who won the Christmas advert race?
One of the earliest signs that the Christmas season is underway is the debut of the Christmas adverts. Once just a way of maximising...
top of page
Paul Southall
- Oct 11, 2023
- 2 min
Storytelling in a data-driven world
The data does not always make for good reading for the advertising and paid marketing industries. YouGov’s latest research into podcast...
Maggie Lewis
- Jul 27, 2023
- 2 min
Why public relations deserves a seat at the top table
As marketing budgets tighten, public relations comes into its own, offering value and impact against more expensive paid media tactics
Ben Rogers
- Jan 26, 2023
- 2 min
What's next for the age of the influencer?
If you work in comms, there are few days that go by when you don’t encounter the word ‘influencer’. A relatively innocuous word just a...
Alex Neale
- Jan 25, 2023
- 2 min
Are your crisis plans fit for 2023?
As businesses face another challenging year, with potentially tough decisions to be made, crisis comms rise up the list of PR priorities
bottom of page