Paul SouthallOct 11, 20232 minStorytelling in a data-driven worldThe data does not always make for good reading for the advertising and paid marketing industries. YouGov’s latest research into podcast...
Nell DixSep 27, 20233 minLeveraging Data for Newsjacking Success In today's fast-paced media world, staying relevant and grabbing your audience's attention is crucial for businesses. Newsjacking, the...
Maggie LewisJul 27, 20232 minWhy public relations deserves a seat at the top tableAs marketing budgets tighten, public relations comes into its own, offering value and impact against more expensive paid media tactics
Ben RogersJan 26, 20232 minWhat's next for the age of the influencer?If you work in comms, there are few days that go by when you don’t encounter the word ‘influencer’. A relatively innocuous word just a...
Alex NealeJan 25, 20232 minAre your crisis plans fit for 2023?As businesses face another challenging year, with potentially tough decisions to be made, crisis comms rise up the list of PR priorities