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ReBound
A Reconomy Group Company
Challenge
”Take ReBOUND beyond logistics trade media”
ReBound was doing well but there was huge scope for growth. Reverse logistics was an interesting topic to logistics personnel - wasn’t discussed much outside this audience.
Solution
Develop a clear voice and own the returns space with smart opinions. Shift thinking around returns from an operational to strategic lever. Harness operational data to create our own news and highlight why returns offer a vital opportunity for retail. Become the go to business for media when it comes to returns.
Results
ReBOUND owns the topic of returns, significantly outperforming closest competitors in share of voice and reach. Has become the go-to returns commentator for UK current affairs, business, retail and marketing media. From 2019 - 2020 ReBOUND can trace eight client acquisitions directly to inbound enquiries driven by coverage.
