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The Royal Academy of Engineering’s MacRobert Award

Challenge

”Showcase the breadth of UK engineering excellence”

The MacRobert Award has celebrated the best of UK engineering for more than 50 years. How can the prize be leveraged to highlight the diverse nature of modern engineering and the commercial impact of late-stage R&D? 

Solution

Two big moments – shortlist announcement and winner announcement. Hard working media relations to place shortlist and winner profiles that emphasise the societal and commercial impact of innovation.

Results

  • 99 pieces of coverage, achieving a reach of 577m

  • 22 pieces of national newspaper coverage across the campaign

  • Stellar broadcast coverage including BBC Breakfast, BBC Radio 4 Today, Sky News and Reuters