the leading insights-driven PR and communications consultancy

Delivering Impact

STRATEGISE

We strategise with businesses to capture the white space

STORY-TELL

We story-tell by creating content which makes clients stand out of the crowd

CONNECT

We connect by giving client’s audiences what they want to hear and see

PR is about taking a message and communicating it to the world where it really resonates with them and Antidote really knows how to do that; how to use data to do that and how to use insight about human beings and human behaviour.

— Kathryn Parsons, CEO, Decoded

About us

We are an independent agency that works with businesses who are powering the digital economy to enhance reputation and increase performance.

Our vision is to bring clarity to a complex world.

Our mission is to harness the power of PR and communications to create impact for our clients.

That means being the leading insights-driven PR agency.

Data is powering the Fourth Industrial Revolution, and we believe data-driven insights creates a compelling narrative that supercharges communications and business performance.

Our experience spans strategic planning, content creation, digital activation in addition to PR, all of which are underpinned with measurable business impact.

Our team

People are what power Antidote. Find out more about our core hiring competencies at any level - our Antidotee:

Becca Williams

Founder and CEO

Becca founded Antidote in 2014 with a mission to bring tangible business impact to client work. She brings over a decade of senior communications experience, working with global brands. Becca will lead Antidote into its next stage of growth and is focused on developing data-driven communications.

Alex Neale

Managing Director

Alex has over a decade of experience in B2B & corporate communications, with much of that time spent working with global technology brands and homegrown disruptors.

Alex has been with Antidote since 2017 and her current role sees her leading client strategy, ensuring the day-to-day running of the business, and making Antidote a great place to work and do business with. In 2018, she was named one of PR Week’s 30 Under 30.